| Bemutatkozás: |
Tu Duy Du Lieu Lon (Big Data) Trong Viec Thau Hieu Hanh Vi Nguoi Dung Tai RikVip
Mo dau: Bien du lieu thanh kim chi nam cho hanh dong Dang sau ve hao nhoang cua cac tro choi la mot he thong phan tich du lieu (Analytics) cuc ky manh me. Rik Vip khong chi van hanh dua tren cam tinh; ho van hanh dua tren nhung con so thuc te. Khia canh tich cuc dang hoc hoi o day chinh la cach ho thu thap, phan tich va su dung du lieu de cai thien san pham va toi uu hoa doanh thu.
He thong bao cao thoi gian thuc (Real-time Dashboard) Ban quan tri cua RikVip so huu nhung he thong bao cao co the hien thi chi tiet dong tien, luong nguoi choi dang truc tuyen, va hieu qua cua tung tro choi theo tung phut. Kha nang quan sat "suc khoe" cua he thong mot cach truc quan giup ho dua ra cac quyet dinh dieu chinh su kien hoac khuyen mai ngay lap tuc de duy tri su hung phan cho cong dong. Tu duy quan tri dua tren du lieu (Data-driven Management) nay la yeu to then chot giup mot Startup nho co the phat trien thanh mot de che trong thoi gian ngan.
Phan khuc nguoi dung va ca nhan hoa sau (Micro-segmentation) RikVip khong coi tat ca nguoi choi la nhu nhau. He thong cua ho tu dong phan loai nguoi dung dua tren tan suat choi, muc dat cuoc va thoi quen thang/thua. Tu do, moi nhom nguoi dung se nhan duoc nhung thong diep va uu dai rieng biet. Viec ca nhan hoa sau sac nay giup tang ty le chuyen doi va gia tri vong doi khach hang (LTV) len muc toi da. Day chinh la ky thuat ma cac nen tang Streaming nhu Netflix hay Spotify dang su dung de "gay nghien" cho nguoi dung toan cau.
Du bao xu huong va dieu chinh luong tien Thong qua viec phan tich du lieu lich su, he thong co the du bao duoc cac khung gio cao diem hoac nhung ngay ma nguoi dung co xu huong nap tien nhieu nhat. Dieu nay cho phep doi ngu van hanh chuan bi tot nhat ve mat ha tang ky thuat va nhan su ho tro, tranh tinh trang qua tai. Kha nang du bao (Predictive Analytics) la dinh cao cua quan tri doanh nghiep so ma bat ky nha lanh dao cong nghe nao cung can trang bi.
Loi ket: Di san ve tu duy so Nhin lai 22 bai viet, chung ta thay RikVip khong chi la mot cai ten trong qua khu, ma con la mot kho tang bai hoc ve cong nghe, quan tri va van hanh. Nhung khia canh "tot" ve mat tri tue va ky thuat nay, neu duoc ap dung vao nhung muc dich chinh dang, se la dong luc cuc ky manh me de thuc day nen kinh te so Viet Nam vuon xa.
|
