... the Etruscan word lauchum (king), which bears no resemblance to its Latin equivalent rex, regis (king), but Etr. lucair (to rule) can easily be recognized as a reverse version of Latin regula (rule), the Etr. C represents both the Lat. hard C (k), and Lat. G, cf. Lat. Graecus (Greek), Etr. (Creice)Greek.