"Financial Times Carried Hidden Paid Links

Spotted via SEO Book, Hidden Links on The Financial Times Website from Linking Matters spots how the Financial Times was carrying hidden paid links on its pages.

Screenshots show how a link to moneysupermarket.com was placed under visible links in the "Partner Sites" section of pages at the FT. Hidden links like this are something search engines such as Google warn against doing, lest they be considered search spam.

An update to the story provides some comments from the FT, saying it had a relationship with moneysupermarket.com and that the links had been made visible (I didn't see any links when I looked today, visible or hidden).

Interestingly, the FT had no comment about why the links were hidden originally."