"Plan 1003 was repeatedly updated and presented to Rumsfeld, and each time, according to the planner, Rumsfeld said, “‘You’ve got too much ground force—go back and do it again.’” In the planner’s view, Rumsfeld had two goals: to demonstrate the efficacy of precision bombing and to “do the war on the cheap.” Rumsfeld and his two main deputies for war planning, Paul Wolfowitz and Douglas Feith, “were so enamored of ‘shock and awe’ that victory seemed assured,” the planner said. “They believed that the weather would always be clear, that the enemy would expose itself, and so precision bombings would always work.” (Rumsfeld did not respond to a request for comment.)"
http://www.newyorker.com/fact/content/?030407fa_fact1